PayPal will be utilizing the ambiguous new slogan, “Powering the People Economy,” in their global advertising. mobile phone users have used the PayPal app recently.Īlong with the rebranding, PayPal has announced plans to help merchants accept payment via barcodes shown on their smartphone, or a four-digit PIN in a PayPal enabled payment terminal. A Yankee Group survey showed that 15% of the U.S.
Touting 148 million users (up 16% from the previous quarter), analysts conclude that PayPal has a promising year ahead. PayPal’s new payment products will help ease e-commerce, facilitate real-world transactions, and hopefully expand the reach of PayPal’s mobile apps.
PayPal will also advertise globally in Germany, Australia, and the U.K.
PAYPAL LOGO COLORS TV
PayPal’s new advertising campaign is set to launch this summer in the form of print, outdoor, in-door, and TV ads. The overlapping double monogrammed Ps were designed to represent people coming together, which is a major theme of PayPal’s (first-ever) American TV ad campaign. The logo needed to be simplified in order to be more easily recognizable in a tiny format. The logo is more compact than its 2007 counterpart, allowing it to work better for mobile device applications. Fast-forward to 2014, where we have a logo that has the same double monogram P overlapping itself with a brighter blue color and more modern font. This was also when the double P “monogram” was introduced for PayPal. PayPal’s original logo (designed in 1999) was replaced in 2007 with a two-tone blue color scheme and a rounder font. PayPal’s president wanted a logo with a modern design that would lend itself better to mobile applications while still looking appealing on storefronts. PayPal rushed the completion of the new logo in order to align with PayPal’s newly offered mobile payment abilities. Many people may be asking themselves, what is so monumental about changing a logo? In the case of PayPal, where the logo is seen in a variety of settings, from mobile apps to billboards, changing a simple image can be very expensive and time consuming. With a roll-out date of April 30, the five month project was a massive undertaking for such a short time period. Fuseproject, a design firm that has worked with heavy-hitting brands such as Jawbone and Nivea, took on the rebranding project in December, 2013. The last time PayPal revamped their logo was in 2007, so the brand was overdue for a fresh look. Image courtesy of PayPal revealed an updated logo for their service on April 30, 2014.
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